by TK Focht
Answer: JOURNEY TO THE CENTER OF THE EARTH
Problem: Christmas Town/​Halloween Town

The GIFs in the puzzle come in pairs, one portraying a word with a hard G sound and the other portraying a corresponding word where the word has a soft G or J sound. These reflect the disagreement in the pronunciation of “GIF” itself. Find all twenty-seven pairs and, as the flavortext hints, find the difference in frame count between the two GIFs. The GIFs are displayed in order by frame count as an aid. Which pronunciation of “GIF” you use is up to you and the puzzle does not judge you for it either way, but the GIF ordering is based on the hard G sound because the directly extracted message uses the hard G. The hard G GIFs have frame counts from 10 to 36 without gaps or repetition. They are the ordering of the pairs. The soft G GIFs do not share this property.

Hard G Frame Count Difference Frame Count Soft G
ghoul
(from Ghouls)
10 7 (G) 17 jewel
Gherkin 11 21 (U) 32 jerkin
gaze 12 18 (R) 30 jays
goose 13 14 (N) 27 juice
gears 14 5 (E) 19 jeers
egg 15 25 (Y) 40 edge
brig 16 20 (T) 36 bridge
ghost 17 15 (O) 32 Jost
Kagan 18 20 (T) 38 Cajun
(a ULL Ragin’ Cajun)
gauze 19 8 (H) 27 Jaws
conger 20 5 (E) 25 conjure
MiG 21 3 (C) 24 midge
guinea 22 5 (E) 27 Ginny
Gale 23 14 (N) 37 jail
rig 24 20 (T) 44 ridge
Bergen 25 5 (E) 30 burgeon
Gump 26 18 (R) 44 jump
goalie 27 15 (O) 42 Jolie
Gumbel 28 6 (F) 34 jumble
slug 29 20 (T) 49 sludge
Reagan 30 8 (H) 38 ragin’
(a ULL Ragin’ Cajun)
lung 31 5 (E) 36 lunge
gain 32 5 (E) 37 Jane
go 33 1 (A) 34 Joe
pug 34 18 (R) 52 Pudge
guilt 35 20 (T) 55 jilt
bagger 36 8 (H) 44 badger

Mapping the difference to letters using A=1, B=2, and so on, the frame count differences spell GURNEY TO THE CENTER OF THE EARTH. Following the puzzle’s conceit one last time, the corresponding soft G phrase is JOURNEY TO THE CENTER OF THE EARTH, which is the answer.