Corporate Change

by Jeremy Conner

Answer:
CHEMICAL X

The wordsearch consists of words/phrases containing the name of a bird, but with the bird names replaced with the letter X. Enumerations are given in alphabetical order by bird name.

OEFNERGNOSXXFE
XCLOCKOUANWSXT
AXITFFXRMEOARW
TDVOXOEFEETMOX
TOEKHUSORHHNLB
IBFIORENISREYU
CAILOTTECXEFAM
UHVLDWLLAURITP
SCEAOOAXNREAIS
XIOXUFMOXTOVBO
NFREERANGEXEVX

EnumAnswer
(4 5 7)FREE RANGE CHICKEN
(7 5)ICHABOD CRANE
(7)CROWBAR
(6 5)CUCKOO CLOCK
(8 5)AMERICAN EAGLE
(7 6)MALTESE FALCON
(7 5)ATTICUS FINCH
(10)GOOSEBUMPS
(3 4)JAY LENO
(6 5)MARTIN SHEEN
(2 4 1 11)TO KILL A MOCKINGBIRD
(5 4)ROBIN HOOD
(4 4)SWAN SONG
(6 5)TAYLOR SWIFT
(6 3)TOUCAN SAM

When read column-wise from left to right (clued by "downhill" in the flavortext), the unused letters form indices ONE FIVE FIVE ONE FOUR FOUR TWO FOUR FOUR TWO THREE ONE FIVE FIVE TWO. These indices are assigned to the birds / X's in the same column-wise order:

EntryBird nameIndexExtract
CUCKOO CLOCKCUCKOO1C
ATTICUS FINCHFINCH5H
ICHABOD CRANECRANE5E
TO KILL A MOCKINGBIRDMOCKINGBIRD1M
ROBIN HOODROBIN4I
MALTESE FALCONFALCON4C
JAY LENOJAY2A
AMERICAN EAGLEEAGLE4L
MARTIN SHEENMARTIN4T
SWAN SONGSWAN2W
FREE RANGE CHICKENCHICKEN3I
TOUCAN SAMTOUCAN1T
TAYLOR SWIFTSWIFT5T
GOOSEBUMPSGOOSE5E
CROWBARCROW2R

The extracted letters form CHEMICAL TWITTER, which needs one more corporate change: Twitter had its name changed to X, with its iconic bird logo also changing to an X. Once the change is made, the extract becomes the final answer CHEMICAL X.