pluHarmony

by Dan Katz, Mike Selinker, and Foggy Brume
Answer: REUNITES

Each card has a printer's devilry of a word that may be broken up in several places in the phrasing. Each word is half of a brand name which contains a central ampersand.

• [fi/tch] WEAR THE CLOTHING THAT BEfiTS A GENTLEMAN WE REPLACE LOST STItchES AND HEMS
• [ba/ke] OUR FISH baIT'S THE BEST YOU'LL FIND CATCH MORE FLUke THAN EVER BEFORE
• [go/od] COME IN FOR A DELICIOUS MANgo SMOOTHIE OUR NUTRITION EXPERTS CAN HELP YOU BEST EMBodY A HEALTHY LIFESTYLE
• [ben] benDING THE RULES IS NOT OUR STYLE WE KNOW THE LAW AND WE'LL FOLLOW IT TO HELP YOU
• [sp/an] spEND LESS CASH WITH OUR SALE ON FILM FLASHES anD BATTERIES
• [de/ck/er] GET THE BEST deAL ON CONDIMENTS YOU'LL LOVE OUR GROOVY PIckLES AND JARS OF FAB HORSerADISH
• [je/rr/ys] GIMME jeANS GIMME SHIRTS EVERYTHING'S DISCOUNTED BE THERE OR BE SOrrY 3 DAys STARTING FRIDAY
• [ba/rr/el] LEARN RUMba AND MOrrIS DANCING HERE WE'RE THE BEST IN THe lINE DANCING BUSINESS
• [sp/ic] NEED VACATION MONEY FOR THE spRING TALK TO ONE OF OUR LOAN OFFicERS TODAY
• [abe/rcr/om/bie] ALL OUR OPERATORS ARE TOTAL BabeS THAT IS OUR WAr crY MEET A WomAN WHO'LL BE YOUR REAL LIFE BARbie
• [ha/mm/er] OUR WINTER ChaLET IS A GREAT GET AWAY FROM OPPRESSIVE SUmmER HEAT ENJOY SNOW AND WINTer ANTICS TODAY
• [cr/ate] PICK UP THE USA'S BEST crOS SWORDS NOW WE'LL GIVE YOU REBateS IF YOU FIND BETTER
• [sh/ake] SADLY SOMEDAY YOU shALL PASS AWAY BE PREPARED FOR WHEN YOU MEET YOUR MakeR
• [bl/ack] STOP CHOKING DOWN INEDIblE SALAD OUR MEALS ARE STackED HIGH WITH FRESH VEGGIES
• [arm] THE WarmEST WEATHER LIES TO THE SOUTH BOOK A FLIGHT TODAY
• [pl/en/ty] TRY A SAMplE-SIZE FRAPPE FOR FREE PARenTS WE HAVE KID'S FLAVORS GET A FUN NEW CUP StyLED AFTER A GRECIAN URN

The matching brands are Abercrombie & Fitch, Arm & Hammer, Ben & Jerry's, Black & Decker, Crate & Barrel, Shake & Bake, Good & Plenty, and Spic & Span. Overlaying the two cards which contain matching halves reveals only one letter in the same position on each card.

Each card's corrected text goes with one of the locations on the map. At the midpoint of the halves is an intersection. There is one intersection on each street from 2nd to 9th. Mapping the extracted letters in left to right order spells REUNITES.

1st half	1st store	1st address	2nd half	2nd store	2nd address	midpoint	letter
SHAKE	Le Petit Mortuary	1st & G	BAKE	The Right Angler	3rd & A	2nd & D	R
SPIC	The Loan Arranger	1st & D	SPAN	Snap Judgments	5th & H	3rd & F	E
CRATE	Puzzlvaria	4th & H	BARREL	The 39 Steps	4th & B	4th & E	U
GOOD	Smooth E's	2nd & I	PLENTY	Frappe-Tastic!	8th & C	5th & F	N
BEN	Legal Beagles	10th & E	JERRY'S	Clothes But No Cigar	2nd & C	6th & D	I
ARM	The Plane Truth	8th & H	HAMMER	Koolhaus Lodges	6th & B	7th & E	T
ABERCROMBIE	HotLines	6th & A	FITCH	Gee, Suits!	10th & G	8th & D	E
BLACK	Veganomix	10th & C	DECKER	Tip-Top Toppings	8th & I	9th & F	S